Crowns of Fortune Lunar New Year showcase (Feb 2014)

To commemorate the Lunar New Year, 12 Chinese zodiac-opera-inspired headdresses were placed on a week-long display at 313@somerset.

Crafted by 3D Ave, these headpieces were not only for showcase purposes, but were also part of the mall’s customer engagement campaign.

Patrons of the mall could put on their favorite headpieces and take photos which could win them shopping vouchers in an Instagram hashtag contest.